DLT's proprietary public-sector marketing database is an integral part of the company's value proposition and represents a strategic advantage in the marketplace. The ideal candidate will play a pivotal role in implementing a data-driven process to modernize the company’s marketing efforts. The position will partner with members of the sales, marketing, and OCTO teams to enable insight into our audience acquisition strategies for both DLT and our clients.
Do you love Data Sciences? DLT is looking for a highly motivated, self-starter to lead new strategies for the growth and management of DLT's marketing database and SEO tactics to improve efficiency and productivity of our modern marketing efforts. We’re looking for a leader who has a passion for data analysis, and who understands how to bring data-driven communications strategies to life.
The SEO/ Marketing Data Analyst is responsible for defining the strategy for, and ensuring the execution of, initiatives related to improving contact data quality, contact acquisition, marketing persona development, data unification and data access. This role also will be responsible for identifying improvements in the three major areas of Search Engine Optimization: keyword research, on-page optimization and content marketing. He/she will be strategically focused on the governance and management of the marketing database and how it can be leveraged to drive more effective marketing while driving increased value to our clients.
The SEO/Marketing Data Analyst will have ownership of the DLT marketing database and be tasked with identifying ways to improve the overall quality of the data, mapping contacts to target buyer personas, and drive strategic initiatives to improve lead quality for follow-up by sales.
This role reports to the Director, Marketing Operations.