DLT Solutions, LLC

  • Marketing Campaign Manager

    Job Locations US-VA-Herndon
    Posted Date 4 weeks ago(5/23/2018 5:20 PM)
    Job ID
    2018-2374
    # of Openings
    1
    Category
    Marketing
  • Overview

    DLT Solutions is a leading public sector technology company that represents some of the most recognized technology brands, as well as some of the fastest emerging software companies.  DLT's market leadership is demonstrated through the company's ranking as #39 on the 2016 CRN Solution Provider 500, #56 on the 2016 Washington Technology Top 100, and #151 on the 2015 Bloomberg BGOV 200.

     

    As part of the DLT modern marketing engine, the ideal team member for this position is someone with a bachelor’s degree in marketing, business or communications with a minimum of 5 years professional marketing or communications experience who has successfully partnered with sales to define and execute a demand generation strategy that builds pipeline and closes business. DLT marketing is a collaborative and creative team  for candidates seeking an opportunity to join a dynamic organization that enjoys playing both lead and supporting roles on projects throughout their workday.

     

    The Marketing Campaign Manager will be a key member of the Client Marketing team which includes solutions promoting DLT's clients and technology domains.  DLT continues to invest in strategic areas of growth aligned with government priorities.  Protecting sensitive and mission critical data from internal and external threats is paramount at all government agencies.  DLT provides an extensive line of products for all elements of data security,  from content delivery networks, encryption, masking, key management, and more. The  campaign manager will work closely with the VP of Sales to create lead generating campaigns to increase upsell/cross sales of existing customers as well as generate net new business for our clients. 

    Responsibilities

    • Develops six month marketing plan in collaboration with sales and clients. Creates and manages marketing campaigns within the plan from concept through execution, i.e., strategy, timeline, budget, design and content support, campaign development and campaign measurement
    • Researches, negotiates and procures 3rd party services for demand generation and brand building initiatives. Manages associated supplier relationships
    • Process invoices monthly for MDF management and tracking
    • Write blogs/create content for email campaigns, asset promotion, and social media
    • Maintains, tracks and forecasts annual marketing budget
    • Develops and maintains marketing dashboard based on internal and external stakeholder requirements
    • Create proposals, manage and invoice marketing development funds
    • Write and edit copy for various marketing communications
    • Track and analyze metrics for ROI of marketing investment. Publish results to stakeholders
    • Analyze and share sales diagnostic reports and dashboards to establish best practices and adjust programs based upon campaign performance
    • Manages pipeline creation and lead follow up with sales
    • Other job related duties as assigned

    Minimum Qualifications

    • Bachelor’s degree preferred plus a minimum 3 years of progressive marketing or communications experience which includes demonstrated success in developing and managing email marketing, media buying, social media, and/or events
    • Proven track record of managing multiple projects independently, as well as effectively working in teams
    • Understanding of marketing strategy and content, promotion and performance metrics to support and guide the team’s efforts to more effective outcomes
    • Experience marketing to government sector, preferred
    • Experience with marketing automation (Eloqua or Marketo), preferred

    Preferred Qualifications

    • Professional written and verbal communication skills
    • Must be able to coordinate many details in a proactive and organized fashion
    • Ability to independently follow-through and meet deadlines
    • Knowledge and ability to use various software programs including Microsoft Word, Excel, PowerPoint, and Outlook, at proficient levels. Eloqua or equivalent marketing automation experience preferred.
    • Active listener, effective influencer, great positive attitude

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