DLT Solutions, LLC

  • Marketing Automation Specialist

    Job ID
    2019-2438
    # of Openings
    1
    Division
    Marketing
    Job Locations
    US-VA-Herndon
  • Overview

    Guided by our relentless focus, DLT has grown to be one of the nation's top providers of world-class IT solutions, solving the public sector's toughest technology challenges. DLT is currently looking for a Marketing Automation Specialist to join our expanding digital demand generation practice to best serve our diverse and growing client set.

     

    The marketing automation specialist is responsible for design, quality assurance (QA), execution, maintenance, and reporting for automated marketing programs and email distribution related to DLT's demand generation strategy.   

    Responsibilities

    • Coordinate with Marketing Automation Manager and other marketing team members to manage demand generation programs across multiple business divisions and clients
    • Assist in the design and execution of demand creation, nurture, and scoring programs and strategy
    • Create segments mapped to key domains, industries, and contact data
    • Manage company and client email campaigns to drive pipeline/revenue and make recommendations for improvements for improved performance and reach
    • Assist in implementation and testing of CRM / MAP integration processes
    • Create emails, landing pages, forms, and reports within the Marketing Automation Platform (MAP), including templates for use by others within the marketing team
    • Document MAP processes, programs, and procedures
    • Monitor and report on trends and engagement metrics related to tactics and programs managed by the MAP and related applications
    • Train marketing resources on how to run reports and accomplish basic tasks within the MAP
    • Other job related duties as assigned

    Minimum Qualifications

    • Bachelor's degree, ideally in marketing, business, or computer science
    • Three or more years of MAP experience
    • Three or more years of experience in demand creation related activities (email, trade shows, building of landing pages, search engine optimization/search engine marketing, event marketing)
    • Ability to clearly communicate to teammates with a diverse level of digital knowledge
    • Experience working with business stakeholders in defining data requirements
    • Experience with Marketo, Eloqua, or similar MAPs

    Preferred Qualifications

    • Ability to work in a faced fast paced environment
    • Strong project management skills. Must be able to manage and prioritize your own work and the work of others to meet project milestones and deliverable dates
    • Strong interpersonal communication skills (both written and verbal)
    • Digital marketing or segmentation marketing experience
    • Experience in reaching, and engaging public sector audiences

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